Code: 01363553
A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is ... more
English
13.92 €
RRP: 18.52 €
You save 4.60 €
Availability:
50/50
We think title might be available. Upon your order we will do our best to get it within 6 weeks.
Enter your e-mail address and once book will be available,
we will send you a message. It's that simple.
You get 34 loyalty points
Book synopsis
A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does best: establish the human connections upon which trust is built. This book explains how.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
13.92 €
English
Collection points Bratislava a 12833 dalších
Copyright ©2008-26 najlacnejsie-knihy.sk All rights reservedPrivacyCookies
25670 collection points
Delivery 2.99 €
02/210 210 99 (8-15.30h)Shopping cart ( Empty )