Principles of Advertising / Najlacnejšie knihy
Principles of Advertising

Code: 09548659

Principles of Advertising

by Monie Lee, Carla Johnson

This new edition updates this exceptional classroom resource, selected as one of Choice magazine's Outstanding Academic Titles for 1999. Presents an intergrated marketing approach that's essential for keeping up with the changing ... more

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Book synopsis

This new edition updates this exceptional classroom resource, selected as one of Choice magazine's Outstanding Academic Titles for 1999. Presents an intergrated marketing approach that's essential for keeping up with the changing world of contemporary advertising.

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing

220.45 €

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