Principles of Marketing Engineering / Najlacnejšie knihy
Principles of Marketing Engineering

Code: 01338236

Principles of Marketing Engineering

by Gary L Lilien

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to ... more

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Book synopsis

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the market

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

52.40 €

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