Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation / Najlacnejšie knihy
Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Code: 15838155

Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

by David Michaelson, Don W. Stacks

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting cha ... more

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Book synopsis

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of p

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing

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