Code: 06395908
Tuning into Mom
by Teri Lucie Thompson
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important ... more
- Language:
English - Binding: Hardback
- Number of pages: 185
Publisher: Purdue University Press, 2011
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Book synopsis
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the b
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
21.42 €
- Full title: Tuning into Mom
- Subtitle: Understanding America's Most Powerful Consumer
- Author: Teri Lucie Thompson
- Language: English
- Binding: Hardback
- Number of pages: 185
- EAN: 9781557535856
- ISBN: 9781557535856
- ID: 06395908
- Publisher: Purdue University Press
- Weight: 461 g
- Dimensions: 241 × 159 × 18 mm
- Date of publishing: 15. October 2011
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