Code: 06754397
Understanding Customers
by Chris Rice
Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter con ... more
- Language:
English - Binding: Paperback
- Number of pages: 324
Publisher: Taylor & Francis Ltd, 1997
- More about this
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Book synopsis
Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
83.76 €
- Full title: Understanding Customers
- Author: Chris Rice
- Language: English
- Binding: Paperback
- Number of pages: 324
- EAN: 9780750623223
- ISBN: 9780750623223
- ID: 06754397
- Publisher: Taylor & Francis Ltd
- Weight: 600 g
- Dimensions: 234 × 156 × 24 mm
- Date of publishing: 13. February 1997
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