Code: 06754397

Understanding Customers

Name: Understanding Customers
Brand: Taylor & Francis Ltd
SKU: 06754397
Price: 85.79 EUR
Availability: InStock
Author: Chris Rice
ISBN: 9780750623223

by Chris Rice

Language: English
Binding: Paperback
Number of pages: 324
Publisher: Taylor & Francis Ltd, 1997
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85.79 €

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Book synopsis

Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.