Code: 06506887

Untapped Creating Value in Underserved Markets

Name: Untapped Creating Value in Underserved Markets
Brand: Berrett-Koehler
SKU: 06506887
Price: 21.27 EUR
Availability: InStock
Author: John Weiser
ISBN: 9781576753729

by John Weiser, Michele Kahane, Steve Rochlin, Jessica Landis

Language: English
Binding: Hardback
Number of pages: 264
Publisher: Berrett-Koehler, 2006
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Book synopsis

What if someone told you that markets representing billions of pounds were being all but virtually ignored? What if you were told these markets were in domestic and international base-of-the-pyramid communities? This book outlines the strategies for a detailed business model, and the practical dos and don'ts for managers approaching a new market.