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Book synopsis

A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Visual Identity
• Subtitle: Promoting and Protecting the Public Face of an Organization
• Author: Susan Westcott Alessandri
• Language: English
• Binding: Hardback
• Number of pages: 178
• EAN: 9780765622662
• ISBN: 9780765622662
• ID: 06398348
• Publisher: Taylor & Francis Ltd
• Weight: 490 g
• Dimensions: 229 × 152 × 15 mm
• Date of publishing: 15. October 2009

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