Code: 16774539
Young Consumer Behaviour
by Ayantunji Gbadamosi
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consu ... more
- Language:
English - Binding: Hardback
- Number of pages: 434
Publisher: Taylor & Francis Ltd, 2017
- More about this
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Book synopsis
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are b
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
199.28 €
- Full title: Young Consumer Behaviour
- Author: Ayantunji Gbadamosi
- Language: English
- Binding: Hardback
- Number of pages: 434
- EAN: 9780415790086
- ISBN: 9780415790086
- ID: 16774539
- Publisher: Taylor & Francis Ltd
- Weight: 771 g
- Dimensions: 234 × 156 mm
- Date of publishing: 23. November 2017
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