Code: 02099091

Z.e.r.o.

Name: Z.e.r.o.
Brand: John Wiley & Sons Inc
SKU: 02099091
Price: 26.82 EUR
Availability: InStock
Author: Joseph Jaffe
ISBN: 9781118801154

by Joseph Jaffe

Language: English
Binding: Hardback
Number of pages: 288
Publisher: John Wiley & Sons Inc, 2013
More about this

26.82 €

RRP: 31.57 €

You save 4.75 €

In stock at our supplier
Shipping in 14 - 20 days

Add to wishlist

Art Of Cuphead
33.68 € -32 %
Buy
Vampire Academy 10th Anniversary Edition
10.58 € -25 %
Buy
The Black Bird Oracle
13.71 € -29 %
Buy
Drawing and Painting Leaves
24 € -14 %
Buy
O krátkosti života
11.69 € -24 %
Pre-order
AI Art
23.79 € -1 %
Buy
Monsieur Citroën Tome 10 vol. 2 - 100 ans de Citroën en vrac
35.60 €
Buy
Althar Intense - Space, Time, Veiling
10.58 € -7 %
Buy
Xenophon of Ephesus, An Ephesian Tale
14.82 € -7 %
Buy
Sleeping Murder
14.82 € -9 %
Buy
Pound Selected Letters 1907-1941 (Paper Only)
13.91 € -9 %
Buy
Hu Jintao
45.98 €
Buy
Es wird mir fehlen, das Leben
12.60 € -10 %
Buy
Revolution before the Revolution
141.20 €
Buy
History of the Civil War in Tajikistan
107.61 € -4 %
Buy
Steuerrechtliche Aspekte Bei Der Formellen Privatisierung Steuerbeguenstigter Kommunaler Betriebe Gewerblicher Art Am Beispiel Von Krankenhaeusern
68.48 € -4 %
Buy
When Hate Groups March Down Main Street
101.86 €
Buy
In the Court of the Yellow King
28.23 € -1 %
Buy
The English Language: Its Grammar, History, and Literature, with Chapters on Composition, Versification, Paraphrasing, and Punctuation
27.63 € -25 %
Buy
Jedzie Pan Jazz
12.40 €
Buy
Across Mongolian Plains
8.77 € -6 %
Buy
Trust-Based Communication Systems for Internet of Things Applications
208.48 € -10 %
Buy
An Introduction to Natural Philosophy
29.14 € -1 %
Buy
Rehabilitation of Sexual Offenders
179.53 €
Buy
MATEMATICAS 2 CIENCIAS APLICADAS 2 FORMACION PROFESIONAL BASICA
24.40 € -1 %
Buy
The Best Ever Guide to Demotivation for Dental Hygienists: How To Dismay, Dishearten and Disappoint Your Friends, Family and Staff
14.01 € -7 %
Buy
PROYECTOS DE LEY GENERAL DE ESTABILIDAD PRESUPUESTARIA Y ORGANICA COMPLEMENTARIA, LOS
9.87 €
Buy
Memoirs of the Life and Correspondence of Henry Reeve, C.B., D.C.L. in Two Volumes. Volume II.
17.84 € -14 %
Buy
TODO EL AÑO DE BUEN HUMOR
22.68 €
Buy
The Real Jesus: A Review Of His Life, Character, And Death, From A Jewish Standpoint (1891)
31.76 € -2 %
Buy
Oodles of Kittens
7.66 € -25 %
Pre-order
Deforestation and Greenhouse Gases
9.77 € -6 %
Buy
Neo-Davidsonian Metaphysics
224.01 €
Buy
Working in Miniature
20.57 € -18 %
Buy
Philosophie du pouvoir: Philosophie et spiritualite
17.44 € -6 %
Buy

Give this book as a present today

Order book and choose Gift Order.
We will send you book gift voucher at once. You can give it out to anyone.
Book will be send to donee, nothing more to care about.

Book gift voucher sample Read more

You get 65 loyalty points

Book synopsis

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we're doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Earned (Media) Real Customers Owned (Media)