Kod: 06588624
Advertising and the World Wide Web
This volume is composed of papers presented at the 1996 Advertising and Consumer Psychology Conference. Topics include: an examination of definitions of basic terms; the structure of Web advertising; specific applications of Web a ... więcej
- Język:
Angielski - Oprawa: Twarda
- Liczba stron: 328
Wydawca: Taylor & Francis Inc, 1999
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Opis
This volume is composed of papers presented at the 1996 Advertising and Consumer Psychology Conference. Topics include: an examination of definitions of basic terms; the structure of Web advertising; specific applications of Web advertising; and the legal state of Web advertising.
Szczegóły książki
Kategoria Knihy po anglicky Computing & information technology Digital lifestyle Internet guides & online services
201.61 €
- Pełny tytuł: Advertising and the World Wide Web
- Język: Angielski
- Oprawa: Twarda
- Liczba stron: 328
- EAN: 9780805831481
- ISBN: 9780805831481
- ID: 06588624
- Wydawca: Taylor & Francis Inc
- Waga: 635 g
- Wymiary: 229 × 152 × 26 mm
- Data wydania: 01. April 1999
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