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Opis

"Airport Marketing" examines the new management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. "Airport Marketing" is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

Szczegóły książki

Kategoria Knihy po anglicky Economics, finance, business & management Industry & industrial studies Transport industries

• Pełny tytuł: Airport Marketing
• Autor: David Jarach
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 154
• EAN: 9780754640851
• ISBN: 075464085X
• ID: 02408801
• Wydawca: Taylor & Francis Ltd
• Waga: 452 g
• Wymiary: 242 × 157 × 20 mm
• Data wydania: 28. July 2005

Ulubione w innej kategorii

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