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Opis

Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view - individual magazines - to the «macro» view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.

Szczegóły książki

Kategoria Knihy po anglicky Language Language: reference & general Writing & editing guides

• Pełny tytuł: Magazines
• Autor: David E. Sumner, Shirrel Rhoades
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 211
• EAN: 9780820476179
• ISBN: 9780820476179
• ID: 10024655
• Wydawca: Peter Lang Publishing Inc
• Waga: 320 g
• Wymiary: 152 × 225 × 13 mm
• Data wydania: 11. July 2006

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