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Opis

This textbook provides students with a concise introduction to the development of communication theory. Written in an engaging style, it offers an account of the development of all the major theoretical approaches in communication and media studies. The book summarizes clearly and methodically the range of existing theories; explains how and why the diverse currents and schools of thought emerged; and contextualizes all the major approaches, including those of cultural studies and political economy, in their historical, social and intellectual setting. Theories of Communication is an essential text for all students of media, communication and cultural studies. It will also be welcomed by anyone seeking to understand the changes that have accompanied the rise of the so-called 'information society'.

Szczegóły książki

Kategoria Knihy po anglicky Reference, information & interdisciplinary subjects Research & information: general Information theory

• Pełny tytuł: Theories of Communication
• Podtytuł: A Short Introduction
• Autor: Armand Mattelart, Michele Mattelart
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 192
• EAN: 9780761956464
• ISBN: 0761956468
• ID: 04685799
• Wydawca: SAGE Publications Inc
• Waga: 300 g
• Wymiary: 198 × 129 × 14 mm
• Data wydania: 16. July 1998

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