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Book synopsis

Is advertising an area of interest for you? "Advertising And Sakes Promotion" is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. You will gain knowledge of techniques used in current advertising, including print, broadcast, and digital. The text provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. "Advertising And Sales Promotion" employs relevant ads, exhibits, and photographs to capture your interest and through its writing style, gives a solid understanding of advertising along with the challenges facing the promotion, advertising, and marketing industries today. Prepare for the high energy excitement of advertising today with the powerful, leading content in "Advertising And Sales Promotions", its accompanying supplements, and author-driven learning and teaching support.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Advertising and Sales Promotion
• Author: Ken Kaser
• Language: English
• Binding: Hardback
• Number of pages: 480
• EAN: 9781111573232
• ISBN: 1111573239
• ID: 01369707
• Publisher: Cengage
• Weight: 1255 g
• Dimensions: 285 × 223 × 23 mm
• Date of publishing: 01. January 2012

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