Code: 04687033
Advertising Basics!
by J. V. Vilanilam, A. K. Varghese
This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and disse ... more
- Language:
English - Binding: Paperback
- Number of pages: 180
Publisher: SAGE Publications Inc, 2004
- More about this
26.15 €
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Book synopsis
This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the practical aspects of client servicing and copy creation for different media.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
26.15 €
- Full title: Advertising Basics!
- Subtitle: A Resource Guide for Beginners
- Author: J. V. Vilanilam, A. K. Varghese
- Language: English
- Binding: Paperback
- Number of pages: 180
- EAN: 9780761998105
- ISBN: 0761998101
- ID: 04687033
- Publisher: SAGE Publications Inc
- Weight: 310 g
- Dimensions: 232 × 160 × 11 mm
- Date of publishing: 05. March 2004
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