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Book synopsis

An in-depth study of outdoor advertising since the early 19th-century. David Bernstein An in-depth study of outdoor advertising since the beginning of the 19th century, from Parisian kiosk posters to the latest laser projections Explores many media including billboards, transit shelters, bus sides, taxis and phone booths, among others Ten chapters on diverse themes, including brand identity, poster rules and future trends Includes over 500 illustrations, short interviews and commentaries by leading figures in advertising 553 colour illustrations, 35 black and white illustrations

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Advertising Outdoors
• Subtitle: Watch this Space!
• Author: David Bernstein
• Language: English
• Binding: Paperback
• Number of pages: 240
• EAN: 9780714843865
• ISBN: 0714843865
• ID: 01266573
• Publisher: Phaidon Press Ltd
• Weight: 1496 g
• Dimensions: 289 × 251 × 22 mm
• Date of publishing: 01. March 2004

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