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Book synopsis

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Advertainment is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content, albeit with a highly branded quality. Advertainment, unlike conventional forms of entertainment content, is generally funded entirely by a brand or corporation rather than, for example, a Movie studio or a group of producers. However, it can be argued that this is just a new name for the same type of marketing that was pioneered by soap manufacturers in the early days of radio and television with the soap opera.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Branded Content
• Author: Norton Fausto Garfield
• Language: English
• Binding: Paperback
• Number of pages: 84
• EAN: 9786138188353
• ISBN: 6138188357
• ID: 06899619
• Publisher: Anim Publishing
• Weight: 136 g
• Dimensions: 229 × 152 × 5 mm
• Date of publishing: 03. November 2011

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