Code: 06551591
BRANDMAPS
by Randall G. Chapman
This is a marketing game for MS DOS personal computers. It reflects a realistic approach to the complexities, uncertainties and challenges inherent in the marketing decision-making and analysis process. It is designed for postgrad ... more
- Language:
English - Binding: Paperback
- Number of pages: 175
Publisher: Pearson Education, 1993
- More about this
65.26 €
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Book synopsis
This is a marketing game for MS DOS personal computers. It reflects a realistic approach to the complexities, uncertainties and challenges inherent in the marketing decision-making and analysis process. It is designed for postgraduate marketing courses.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
65.26 €
- Full title: BRANDMAPS
- Subtitle: The Competitive Marketing Strategy Game
- Author: Randall G. Chapman
- Language: English
- Binding: Paperback
- Number of pages: 175
- EAN: 9780131775022
- ISBN: 9780131775022
- ID: 06551591
- Publisher: Pearson Education
- Weight: 450 g
- Dimensions: 280 × 216 × 10 mm
- Date of publishing: 14. September 1993
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