Brands / Najlacnejšie knihy
Brands

Code: 06673200

Brands

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-p ... more

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Book synopsis

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on bran

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing

244.77 €

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