Code: 06678577
Consuming Books
by Stephen Brown
Written by renowned marketing authorities, this book steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. It covers: a historical overview; marketing/l ... more
- Language:
English - Binding: Hardback
- Number of pages: 224
Publisher: Taylor & Francis Ltd, 2006
- More about this
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Book synopsis
Written by renowned marketing authorities, this book steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. It covers: a historical overview; marketing/literature interface; the consumers of books (from book groups to book crossing); and more.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
238.64 €
- Full title: Consuming Books
- Author: Stephen Brown
- Language: English
- Binding: Hardback
- Number of pages: 224
- EAN: 9780415367677
- ISBN: 9780415367677
- ID: 06678577
- Publisher: Taylor & Francis Ltd
- Weight: 498 g
- Dimensions: 234 × 156 mm
- Date of publishing: 30. March 2006
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