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Book synopsis

An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and clients. He also asks provocative questions, challenges stale routines, and suggests exercises that will stimulate discussion and kick-start the imagination. From client briefs to office spaces, this book explores the strategies that can turn an agency into a creative powerhouse.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Creative Strategies
• Subtitle: Idea Management for Marketing, Advertising, Media and Design
• Author: Mario Pricken
• Language: English
• Binding: Hardback
• Number of pages: 312
• EAN: 9780500515402
• ISBN: 0500515409
• ID: 01329776
• Publisher: Thames & Hudson Ltd
• Weight: 1774 g
• Dimensions: 266 × 235 × 33 mm
• Date of publishing: 01. November 2010

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