You might also like

More about Customer Value-centered Management

• Book details
• Synopsis
• Trending among others

You get 195 loyalty points

Book synopsis

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. Authors advocate an integrated "value-to-value segmentation" approach, reconciling customer and company perspectives. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Customer Value-centered Management
• Subtitle: Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
• Author: Andreas Krämer, Thomas Burgartz, Christina Muzzu
• Language: English
• Binding: Hardback
• Number of pages: 270
• EAN: 9783031904967
• ID: 48233757
• Publisher: Springer, Berlin
• Weight: 693 g
• Dimensions: 235 × 155 mm
• Published: 2025

Trending among others

---

---

---