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Book synopsis

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Ethnography at Work
• Author: Brian Moeran
• Language: English
• Binding: Paperback
• Number of pages: 168
• EAN: 9781845204983
• ISBN: 1845204980
• ID: 01254378
• Publisher: Taylor & Francis Ltd
• Weight: 280 g
• Dimensions: 234 × 157 × 10 mm
• Date of publishing: 01. September 2007

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