Code: 04145460
Draws together the relationship between event design and the experience of consumers and participants. This book explores and analyses the event experience of the individual and how this can be controlled by design. It includes a ... more
English
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Book synopsis
Draws together the relationship between event design and the experience of consumers and participants. This book explores and analyses the event experience of the individual and how this can be controlled by design. It includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
80.70 €
English
Collection points Bratislava a 12824 dalších
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