Flipped / Najlacnejšie knihy
Flipped

Code: 06570867

Flipped

by John Winsor

Makes a case that instead of focusing on traditional branding efforts, companies must learn to use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers, from the bott ... more

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Book synopsis

Makes a case that instead of focusing on traditional branding efforts, companies must learn to use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers, from the bottom up.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

11.84 €

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