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Book synopsis

This work deals with hybrid value creation, i.e., the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). Vivek K. Velamuri provides a systematic assessment of the state-of-the-art of the field and identifies empirically derived strategies for hybrid value creation. In addition, it helps practitioners to come to grips with understanding the dynamics of hybrid value creation, irrespective of the industry they are in. At the same time directions for future research are identified and provided.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Hybrid Value Creation
• Author: Vivek K. Velamuri
• Language: English
• Binding: Paperback
• Number of pages: 200
• EAN: 9783834939609
• ISBN: 3834939609
• ID: 01784300
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 2903 g
• Dimensions: 210 × 148 × 13 mm
• Date of publishing: 10. April 2013

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