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Book synopsis

I Changed My Mind I changed my mind is a case study aimed at §investigating backward chain management. §§Returns are often interpreted as negative §occurrences and can be §seen as the last block in a supply chain. However, §this study illustrates is that returns are a §great source for customer profiling and can lead to §an increase in market shares if managed correctly. §§This research focuses on getting a better §understanding of the dissatisfied customer s §actions to be able to prevent product §returns. Investigations are also made concerning the §internal processes on how product returns are §managed. In this case; how processes can be improved §to lower costs at the case company; Alfa. §§Enjoy your reading and see how your company can §prevent your customers from changing their minds.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: I Changed My Mind
• Subtitle: A study of product returns; how they can be managed to create opportunities and lower costs
• Author: Annika Lenart
• Language: English
• Binding: Paperback
• Number of pages: 120
• EAN: 9783639162547
• ISBN: 3639162544
• ID: 06824670
• Publisher: VDM Verlag
• Weight: 186 g
• Dimensions: 229 × 152 × 7 mm
• Date of publishing: 10. June 2009

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