Code: 04040928
Idea Writers
by Teressa Iezzi
}Ad Age{ is the pre-eminent advertising and marketing publication with a print and online circulation of 650,000. These titles mark the start of a new series they will be promoting, covering key aspects of marketing and advertoisi ... more
- Language:
English - Binding: Paperback
- Number of pages: 213
Publisher: Palgrave Macmillan, 2010
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33.59 €
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Book synopsis
}Ad Age{ is the pre-eminent advertising and marketing publication with a print and online circulation of 650,000. These titles mark the start of a new series they will be promoting, covering key aspects of marketing and advertoising. The first shows how to increase brand exposure while staying on a budget; the second enables copywriters to create multimedia ads that sell.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
33.59 €
- Full title: Idea Writers
- Author: Teressa Iezzi
- Language: English
- Binding: Paperback
- Number of pages: 213
- EAN: 9780230613881
- ISBN: 0230613888
- ID: 04040928
- Publisher: Palgrave Macmillan
- Weight: 370 g
- Dimensions: 232 × 154 × 12 mm
- Date of publishing: 14. December 2010
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