Code: 18688014
Inbound Content
by Justin Champion
Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly defined audience and, ultimatel ... more
- Language:
English - Binding: Hardback
- Number of pages: 256
Publisher: John Wiley & Sons Inc, 2018
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18.58 €
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Book synopsis
Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly defined audience and, ultimately, drive profitable customer action.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
18.58 €
- Full title: Inbound Content
- Author: Justin Champion
- Language: English
- Binding: Hardback
- Number of pages: 256
- EAN: 9781119488958
- ISBN: 9781119488958
- ID: 18688014
- Publisher: John Wiley & Sons Inc
- Weight: 378 g
- Dimensions: 163 × 233 × 27 mm
- Date of publishing: 05. June 2018
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