Code: 06699063
This study presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours. ... more
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This study presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
74.35 €
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