Code: 06699063
Interpreting Consumer Choice
by Gordon Foxall
This study presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours. ... more
- Language:
English - Binding: Paperback
- Number of pages: 200
Publisher: Taylor & Francis Ltd, 2013
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Book synopsis
This study presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
73.87 €
- Full title: Interpreting Consumer Choice
- Author: Gordon Foxall
- Language: English
- Binding: Paperback
- Number of pages: 200
- EAN: 9780415717533
- ISBN: 9780415717533
- ID: 06699063
- Publisher: Taylor & Francis Ltd
- Weight: 370 g
- Dimensions: 229 × 152 mm
- Date of publishing: 09. July 2013
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