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More about Join the Conversation

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Book synopsis

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Join the Conversation
• Subtitle: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
• Author: Joseph Jaffe
• Language: English
• Binding: Hardback
• Number of pages: 320
• EAN: 9780470137321
• ISBN: 0470137320
• ID: 04881337
• Publisher: John Wiley & Sons Inc
• Weight: 528 g
• Dimensions: 235 × 153 × 26 mm
• Date of publishing: 06. November 2007

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