Juicing the Orange / Najlacnejšie knihy
Juicing the Orange

Code: 04237612

Juicing the Orange

by Fallon

Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplin ... more

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Book synopsis

Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

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