Code: 06701098

Key Account Selection Matrix (Windows 2000 version)

Name: Key Account Selection Matrix (Windows 2000 version)
Brand: Taylor & Francis Ltd
SKU: 06701098
Price: 188.14 EUR
Availability: BackOrder
Author: Marketing Process Company
ISBN: 9780750651769

by Marketing Process Company

Language: English
Binding: Paperback
ISBN-13: 9780750651769
Publisher: Taylor & Francis Ltd, 2000
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Book synopsis

A companion to "Key Customers: How to Manage them Profitably", this title presents a software-based customer portfolio analysis framework for DIY application. It addresses strategic marketing and customer management practice. It also displays customer information in charts. It is a stand-alone product with no additional software requirements.