Code: 04011112

Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

Name: Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Brand: McGraw-Hill Education - Europe
SKU: 04011112
Price: 37.48 EUR
Availability: InStock

by Brian J Carroll

Language: English
Binding: Hardback
Number of pages: 224
Publisher: McGraw-Hill Education - Europe, 2006
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Book synopsis

Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

37.48 €

Full title: Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Author: Brian J Carroll
Language: English
Binding: Hardback
Number of pages: 224
EAN: 9780071458979
ISBN: 0071458972
ID: 04011112
Publisher: McGraw-Hill Education - Europe
Weight: 496 g
Dimensions: 239 × 162 × 22 mm
Date of publishing: 01. June 2006