Code: 15603534
Making a Difference in Marketing
by Jonathan Cahill
Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from 0.15 a kilo to 1 ... more
- Language:
English - Binding: Hardback
- Number of pages: 102
Publisher: Taylor & Francis Ltd, 2017
- More about this
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Book synopsis
Establishing a difference is the lynchpin of marketing. It can be achieved in many ways. The results can be magical and powerful: such as increasing, with little expense, the price of a little regarded fish from 0.15 a kilo to 1.00. As with many other
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
88.70 €
- Full title: Making a Difference in Marketing
- Author: Jonathan Cahill
- Language: English
- Binding: Hardback
- Number of pages: 102
- EAN: 9781138036857
- ISBN: 9781138036857
- ID: 15603534
- Publisher: Taylor & Francis Ltd
- Weight: 249 g
- Dimensions: 216 × 138 × 13 mm
- Date of publishing: 14. March 2017
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