Code: 05248392
Making Customer Satisfaction Happen
by R. M. McNealy
This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies. ... more
- Language:
English - Binding: Hardback
- Number of pages: 192
Publisher: Chapman and Hall, 1994
- More about this
102.59 €
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Book synopsis
This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
102.59 €
- Full title: Making Customer Satisfaction Happen
- Author: R. M. McNealy
- Language: English
- Binding: Hardback
- Number of pages: 192
- EAN: 9780412589201
- ISBN: 0412589206
- ID: 05248392
- Publisher: Chapman and Hall
- Weight: 1050 g
- Dimensions: 234 × 156 × 16 mm
- Date of publishing: 01. September 1994
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