Code: 04010739
Manager's Guide to Distribution Channels
by Gorchels
Channel management has become one of the important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. This title provides managers and decision makers ... more
- Language:
English - Binding: Hardback
- Number of pages: 320
Publisher: MCGRAW-HILL Professional, 2004
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50.93 €
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Book synopsis
Channel management has become one of the important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. This title provides managers and decision makers with tools and go-to-market strategies for refining channel strategies and managing distribution relationships.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
50.93 €
- Full title: Manager's Guide to Distribution Channels
- Author: Gorchels
- Language: English
- Binding: Hardback
- Number of pages: 320
- EAN: 9780071428682
- ISBN: 0071428682
- ID: 04010739
- Publisher: MCGRAW-HILL Professional
- Weight: 520 g
- Dimensions: 240 × 162 × 29 mm
- Date of publishing: 01. April 2004
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