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Book synopsis

By summing up the authors lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Marketing Communication Policies
• Author: Rainer Busch, Margarete Seidenspinner, Fritz Unger
• Language: English
• Binding: Paperback
• Number of pages: 260
• EAN: 9783642072147
• ISBN: 3642072143
• ID: 01652379
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 454 g
• Dimensions: 235 × 155 × 14 mm
• Date of publishing: 14. October 2010

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