Code: 06745315
The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline - and industry - of marketing rese ... more
1276.84 €
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The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline - and industry - of marketing research has flourished. This title provides a collection of classic and contemporary contributions on the subject.
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
1276.84 €
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