Newsjacking / Najlacnejšie knihy
Newsjacking

Code: 01256231

Newsjacking

by Grant Hunter

Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has t ... more

53.23

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Book synopsis

Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. It features Global brands throughout and includes campaigns for Nestle, Samsung, Adidas, and Heineken.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

53.23

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