Kód: 04111383
Online Copywriter's Handbook
Autor Bly
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips o ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 336
Nakladateľ: NTC Publishing Group,U.S., 2003
- Viac informácií o knihe
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Viac informácií o knihe Online Copywriter's Handbook
Nákupom získate 65 bodov
Anotácia knihy
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.
Parametre knihy
Zaradenie knihy Books in English Economics, finance, business & management Business & management Sales & marketing
26.21 €
- Celý názov: Online Copywriter's Handbook
- Autor: Bly
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 336
- EAN: 9780658020995
- ISBN: 0658020994
- ID: 04111383
- Nakladateľ: NTC Publishing Group,U.S.
- Hmotnosť: 486 g
- Rozmery: 229 × 153 × 20 mm
- Dátum vydania: 16. March 2003
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