Code: 01220013

Overview of the Public Relations Function

Name: Overview of the Public Relations Function
Brand: Business Expert Press
SKU: 01220013
Price: 19.99 EUR
Availability: BackOrder
Author: Bowen
ISBN: 9781606490990

by Bowen

Language: English
Binding: Paperback
Number of pages: 186
Publisher: Business Expert Press, 2010
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Book synopsis

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.