Code: 06711663
Pathways to Public Relations
by Burton St John III, Margot Opdycke Lamme, Jacquie L'Etang
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public rela ... more
- Language:
English - Binding: Hardback
- Number of pages: 354
Publisher: Taylor & Francis Ltd, 2014
- More about this
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Book synopsis
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiabl
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
228.28 €
- Full title: Pathways to Public Relations
- Subtitle: Histories of Practice and Profession
- Author: Burton St John III, Margot Opdycke Lamme, Jacquie L'Etang
- Language: English
- Binding: Hardback
- Number of pages: 354
- EAN: 9780415660358
- ISBN: 9780415660358
- ID: 06711663
- Publisher: Taylor & Francis Ltd
- Weight: 890 g
- Dimensions: 234 × 156 × 30 mm
- Date of publishing: 17. April 2014
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