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Book synopsis

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Public Relations Practices
• Author: Allen H. Center, Patrick Jackson, Stacey Smith, Frank Stansberry
• Language: English
• Binding: Hardback
• Number of pages: 288
• EAN: 9780133127645
• ISBN: 0133127648
• ID: 09385396
• Publisher: Prentice Hall
• Weight: 420 g
• Dimensions: 235 × 178 × 10 mm
• Date of publishing: 29. December 2012

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