Code: 18980002
Superior Customer Value
by Weinstein, Art (Nova Souteastern University, USA)
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and dire ... more
- Language:
English - Binding: Hardback
- Number of pages: 206
Publisher: Taylor & Francis Inc, 2018
- More about this
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Book synopsis
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an o
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
244.39 €
- Full title: Superior Customer Value
- Author: Weinstein, Art (Nova Souteastern University, USA)
- Language: English
- Binding: Hardback
- Number of pages: 206
- EAN: 9780815380009
- ISBN: 9780815380009
- ID: 18980002
- Publisher: Taylor & Francis Inc
- Weight: 453 g
- Dimensions: 229 × 152 × 14 mm
- Date of publishing: 04. December 2018
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