Code: 04145627
Total E-mail Marketing
by Dave Chaffey
E-mail is a powerful marketing communications tool which excels at developing relationships with customers. This book describes a practical approach to e-mail marketing for marketers looking to exploit its potential or take their ... more
- Language:
English - Binding: Paperback
- Number of pages: 296
Publisher: Taylor & Francis Ltd, 2006
- More about this
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Book synopsis
E-mail is a powerful marketing communications tool which excels at developing relationships with customers. This book describes a practical approach to e-mail marketing for marketers looking to exploit its potential or take their e-mail to the next level. It offers an integrated campaign perspective and shows how to maximize e-marketing results.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
71.81 €
- Full title: Total E-mail Marketing
- Author: Dave Chaffey
- Language: English
- Binding: Paperback
- Number of pages: 296
- EAN: 9780750680677
- ISBN: 0750680679
- ID: 04145627
- Publisher: Taylor & Francis Ltd
- Weight: 590 g
- Dimensions: 190 × 246 × 18 mm
- Date of publishing: 15. August 2006
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