Code: 06398347
Visual Identity
by Susan Westcott Alessandri
Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. This practical guide explores visual identity from an organiza ... more
- Language:
English - Binding: Paperback
- Number of pages: 178
Publisher: Taylor & Francis Ltd, 2009
- More about this
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Book synopsis
Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. This practical guide explores visual identity from an organizational brand perspective (corporate and non-profit), rather than a product brand perspective.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
88.38 €
- Full title: Visual Identity
- Author: Susan Westcott Alessandri
- Language: English
- Binding: Paperback
- Number of pages: 178
- EAN: 9780765622679
- ISBN: 9780765622679
- ID: 06398347
- Publisher: Taylor & Francis Ltd
- Weight: 330 g
- Dimensions: 229 × 152 × 10 mm
- Date of publishing: 15. October 2009
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