You might also like

More about When Digital Becomes Human

• Book details
• Synopsis
• Trending among others

You get 93 loyalty points

Book synopsis

Consumers are adopting new technologies faster than ever, and their expectations of companies are rapidly increasing. For example, in a global market study 73% of respondents stated that even when a company's digital channels work perfectly, they still want access to a real person.Steven Van Belleghem offers a strategic guide to combining a business's two most important assets -- its people and its digital strengths -- to create and maintain successful customer relationships. He shows marketing managers, directors and commercial decision makers how to positively transform customers' digital experiences by adding "heart" and a human touch, arguing that customer experience is vital to an organization's competitive advantage. He covers the latest issues in digital marketing and CRM including: omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, and crowdsourcing.Packed with examples from recognizable companies such as Amazon, Nike and Starbucks, the book presents a clear model that illustrates how to integrate an "emotional" layer in any digital strategy to achieve consumer engagement and loyalty.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: When Digital Becomes Human
• Subtitle: The Transformation of Customer Relationships
• Author: Steven Van Belleghem
• Language: English
• Binding: Paperback
• Number of pages: 208
• EAN: 9780749473235
• ISBN: 0749473231
• ID: 08013028
• Publisher: Kogan Page Ltd
• Weight: 322 g
• Dimensions: 231 × 157 × 12 mm
• Date of publishing: 03. April 2015

Trending among others

---

---

---