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Book synopsis

The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Working with Agencies - An Insiders Guide
• Author: Sims
• Language: English
• Binding: Hardback
• Number of pages: 218
• EAN: 9780470024614
• ISBN: 0470024615
• ID: 04080933
• Publisher: John Wiley & Sons Inc
• Weight: 556 g
• Dimensions: 254 × 179 × 20 mm
• Date of publishing: 25. April 2005

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